Welcome to the promotional toolkit for Kendal businesses.
The Visit Kendal website has been developed to showcase Kendal and to celebrate all it has to offer – the people, landscape, culture, festivals, shopping, eateries and events.
This business toolkit has been created to provide tools and guidance to help you positively promote your business and join the Visit Kendal destination campaign! Below you will find a selection of useful marketing assets and guidelines.
Business Directories & What’s On Calendar
If you would like your business to be included in the Business Directory on the Visit Kendal website directories, add it following this link.
If you have an event you’d like to promote, add it following this link.
We have an active Instagram account and would love to showcase your business, please tag us @visit_kendal, into your business posts and stories and we will share these on our account where suitable. We also recommending using #VisitKendal and #Kendal in your posts or tagging the location as Kendal. We will feature as many posts tagged in this way as possible! Our Instagram feed is also pulled onto the Visit Kendal homepage which increases visibility further.
Download our Visitor Guides
Three visitor guides have been created to promote Kendal, these can be downloaded below:
If you are a local accommodation provider and would like leaflets for your business, you can collect copies from Kendal Town Hall.
We’ve created a selection of free photos to use when promoting Kendal in your marketing activity:
- Kendal Imagery (imagery will automatically download)
We also have a Visit Kendal YouTube channel, if you have content you’d like to feature please share it with us.
Free Business Training
A new Kendal BID initiative has been created to offer on-line training courses that are free to all levypayers and their staff, discover the initiative.
‘Google My Business’ Profile
‘Google My Business’ is a platform allowing you to control your business listing in Google. Setting your business up with a ‘Google My Business’ listing will give your business a public identity and presence on Google Search and Google Maps. You can add contact information, business hours, showcase pictures, and interact directly with potential customers. The map shown on the Visit Kendal website is driven by Google, therefore by creating your business listing on Google, your business will also be showcased here on the Visit Kendal map.
Setting up a ‘Google My Business’ listing is free; simply fill out the form on Google My Business. Once you have completed this form, Google will send you a postcard containing a verification code, on receiving your postcard, log back into your Google account and enter the details shown on the postcard. Google provide information about their ‘My Business’ service on this short video.
Our Brand Guidelines document will help you to understand and make use of the ‘Kendal’ destination branding, along with providing great ideas for your copy, we recommend reading them before you begin:
Use of the Kendal Branding – Terms and Conditions
Copyright for the branding is held by Kendal Futures.
We welcome the use of the Kendal branding, logos, icons and imagery to help promote our town. Feel free to use it on your own promotional materials, websites and in social media, along with links to visit-kendal.co.uk.
The branding is not intended to be used for commercial purposes, such as on goods for sale. If you would like to use the branding on products or materials for sale, please contact us with details of your proposal and examples of your proposed products. Kendal Futures will consider your request and if approved, may ask for a percentage of the profits to be used to support future promotional activities for the town. Contact details for Kendal Futures can be found here.
Download our logo to use on your website and digital media. We recommend reading our Brand Guidelines before using the logo. Don’t forget to link the logo back to the visit-kendal.co.uk website so your audience can see the many great things Kendal has to offer.
- Kendal Logo (logo will automatically download)
- Kendal Social Media Badge (badge will automatically download)
You can see an example of how our logo can be used here, scroll down to the website footer, clicking this Kendal logo will take you to the Visit Kendal website. Alternatively, you could include the Kendal logo and link in the top banner of your website or on a page on your website describing the Kendal area such as an About Us page.
Include Visit Kendal on your email signature or website banners:
- Email Signature / Website Banners (signature will automatically download)
To sit alongside the Kendal logo, 12 icons have been created to reflect and promote Kendal. They can be used across a wide range of applications:
- Kendal Icons 1 – 6 (icons will automatically download)
- Kendal Icons 7 – 12 (icons will automatically download)
Tondo is the chosen font for the Kendal brand, it is chosen for its warmth, clear and modern look.
The Tondo font is free to use if you have an Adobe Cloud Account or it can be purchased here.