Visit Kendal

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  • See & Do
        • See & Do

          We think our town will surprise you – and you’ll pack so many unique experiences into one visit. From adventurous activities to fascinating days soaking up beautiful art.

          Take a look around to find out what Kendal has to offer.

        • Kendal Castle and Heritage

        • Art and Culture

        • Outdoor and Adventure

        • Family Fun

        • Relax and Beauty

  • Shop
        • Shop

          Find your favourite high street names, or meet some of Kendal’s friendly independent retailers for a unique and memorable shopping experience.

        • Shop

          • Independent Shops in Kendal
          • Kendal’s Shopping Centres & Yards
          • Markets
          • Kendal Gift Card
  • Eat & Drink
        • Eat & Drink

          We love good food and drink in Kendal, and you’ll find so many interesting places to refuel. Our community is home to passionate artisans, fantastic chefs, creative makers and bakers… and there’s always a warm welcome.

        • Eat and Drink

          • Restaurants
          • Pubs and Bars
          • Local Makers
          • Cafes, Delis & Farm Shops
          • Kendal Mint Cake
  • Events & Festivals
        • Events and Festivals

          Events and festivals are a great way to experience the very best of Kendal’s unique culture.

        • Events and Festivals

          • Kendal Mountain Festival
          • Other Local Events
          • Lakes International Comic Art Festival
          • Kendal Wool Gathering
          • Westmorland County Show & Country Fest
          • Kendal Torchlight Carnival
  • Plan Your Visit
        • Plan Your Visit

          • Essential Info
          • Where to stay
          • Visitor Guides
          • Getting Around and Parking
          • Group Travel
          • Accessibility Information
          • Event Spaces
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          • Directories
            • Kendal Business Directory
            • What’s On
            • Kendal Clubs & Societies
        • Plan Your Visit

          We're more than a market town on the edge of the Lakes. There's always something to do in Kendal - whatever the weather.

          Come and enjoy our national culture, arts and ambitious events along with quality shopping and spectacular surroundings that make our town unforgettable.

          We hope you enjoy your time in Kendal.

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Kendal Business Toolkit

Promotional Toolkit


Promotional Toolkit

Welcome to the promotional toolkit for Kendal businesses.

The Visit Kendal website has been developed to showcase Kendal and to celebrate all it has to offer – the people, landscape, culture, festivals, shopping, eateries and events.

This business toolkit has been created to provide tools and guidance to help you positively promote your business and join the Visit Kendal destination campaign! Below you will find a selection of useful marketing assets and guidelines.

We would love to keep you up to date with occasional newsletters and advice. If you would like to receive future communications from us, please sign-up.

Brand Guidelines

Our Brand Guidelines document will help you to understand and make use of the new ‘Kendal’ destination branding, along with providing great ideas for your copy, we recommend reading them before you begin:

  • Kendal Brand Guidelines

Use of the Kendal Branding – Terms and Conditions

Copyright for the branding is held by Kendal Futures.

We welcome the use of the Kendal branding, logos, icons and imagery to help promote our town. Feel free to use it on your own promotional materials, websites and in social media, along with links to visit-kendal.co.uk.

The branding is not intended to be used for commercial purposes, such as on goods for sale. If you would like to use the branding on products or materials for sale, please contact us with details of your proposal and examples of your proposed products.  Kendal Futures will consider your request and if approved, may ask for a percentage of the profits to be used to support future promotional activities for the town.  Contact details for Kendal Futures can be found here.

 

Business Directories & What’s On Calendar

The Visit Kendal website along with the Explore South Lakeland website contain three useful directories to help visitors find businesses, events and offers in Kendal. If you would like to be included in these directories, download our ‘how to’ guides below to discover how to get started:

  • ‘How to list a business’ guide

  • ‘How to list an event’ guide

  • ‘How to list an offer’ guide

To promote your event further, send us an email describing your event along with a photograph and we will consider highlighting your event on the ‘What’s On’ section of the Visit Kendal homepage.

Logos

Download our logo to use on your website and digital media. We recommend reading our Brand Guidelines before using the logo. Don’t forget to link the logo back to the visit-kendal.co.uk website so your audience can see the many great things Kendal has to offer.

  • Kendal Logo

  • Kendal Social Media Badge

You can see an example of how our logo can be used here, scroll down to the website footer, clicking this Kendal logo will take you to the Visit Kendal website. Alternatively, you could include the Kendal logo and link in the top banner of your website or on a page on your website describing the Kendal area such as an About Us page.

Email Signatures

Include Visit Kendal on your email signature or website banners:

  • Email Signature / Website Banners

Kendal Icons

To sit alongside the Kendal logo, 12 icons have been created to reflect and promote Kendal. They can be used across a wide range of applications:

  • Kendal Icons 1 – 6

  • Kendal Icons 7 – 12

Font

Tondo is the chosen font for the Kendal brand, it is chosen for its warmth, clear and modern look.

The Tondo font is free to use if you have an Adobe Cloud Account or it can be purchased here.

Alternatively, you can use BP Replay, which can be downloaded free of charge here.

Download our Visitor Guides

Three visitor guides have been created to promote Kendal, these can be downloaded below:

  • Welcome to our town leaflet

  • Culture guide leaflet

  • Walking trails leaflet

  • Kendal TIC Overview Slides

If you are a local accommodation provider and would like leaflets for your business. You can collect them from the Kendal Tourist Information Centre or email  and we will get some to you.

Photography

We’ve created a selection of free photos to use when promoting Kendal in your marketing activity:

  • Kendal Imagery

Social Media Wall

On the homepage of the Visit Kendal website we have a dynamic social media wall. This area of the website allows us to showcase what is happening around our town each and every day. We would love to showcase your business in this area and in order to be featured, all you need to do is tag your content on Twitter and Instagram with #Kendal or tag the location as Kendal. We will feature as many posts tagged in this way as possible!

We have created an instagram account @visit_kendal, please tag us into your business posts and stories and we will share these on our feed and account where suitable.

Cumbria Tourism Membership

Cumbria Tourism is a not-for-profit membership organisation, dedicated to promoting tourism across the whole of Cumbria. They are the county’s official Destination Management Organisation and they work to promote Cumbria to the UK and overseas visitors.

There are lots of benefits to becoming a member of Cumbria Tourism and all types of businesses can get involved, from accommodation providers to community organisations. The more Kendal businesses who join, the more the town will benefit from the work Cumbria Tourism do.

Alongside bolstering the reputation of our town, becoming a member of Cumbria Tourism can provide lots of benefits for your business, which you can discover here. To find out more contact Sarah Glover.

Coach Parking

Kendal BID have teamed up with Better Leisure and Experience Kendal Now to make coach parking here in Kendal hassle-free. Find out more.

‘Google My Business’ Listing

‘Google My Business’ is a platform allowing you to control your business listing in Google. Setting your business up with a ‘Google My Business’ listing will give your business a public identity and presence on Google Search and Google Maps. You can add contact information, business hours, showcase pictures, and interact directly with potential customers. The map shown on the Visit Kendal website is driven by Google, therefore by creating your business listing on Google, your business will also be showcased here on the Visit Kendal map.

Setting up a ‘Google My Business’ listing is free; simply fill out the form on Google My Business. Once you have completed this form, Google will send you a postcard containing a verification code, on receiving your postcard, log back into your Google account and enter the details shown on the postcard. Google provide information about their ‘My Business’ service on this short video.

Kendal Business Toolkit

We hope you will enjoy using these assets to positively promote your business. By joining the Visit Kendal campaign, you will be helping us to show the world how fantastic Kendal is!

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