Kendal’s Business Improvement District (BID) is behind the Kendal Summer Trails venture.
Kendal BID is owned and run by the businesses of Kendal. Kendal BID wanted to do something over the summer months that meant people would explore and discover the wonderful town of Kendal and at the same time have fun. Following the success of the trails in the summer months, the trails were extended to a year-round activity.
The aim of the Summer Trails, is to include as many of the BID businesses as possible and Kendal BID have achieved this with the added bonus of amazing colourful umbrella installations across the town. In order to bring the project to life, Kendal BID worked with Felltarn Ltd who have created a series of beautifully illustrated maps.
We have received warm feedback regarding the Summer Trails project, verbal feedback from trail participants to BID businesses has been positive with parents particularly happy that there were 4 different Children’s Trails, meaning they could come back time after time. The umbrella theme, vibrant displays and trail design style have all been commended. The Evening Trail provided a positive turn-around to the recent night-time trade lull in town and BID business owners and managers commented on the obvious increase in shoppers and browsers over the Summer Trail period.
Following the success of the Kendal Summer Trails, Kendal BID have decided to extend the project, so visitors and locals can use the trails to explore the town year-round. (Please note, however, the trail treats will only be available until 21st September.)